5 Mistakes That Are Killing Your Property Sale (And How to Fix Them)

Let’s be honest, selling a property can be frustrating. Especially when your property has been on sale for weeks… and your phone is still silent. Chances are, something in your selling strategy needs a tweak ... or five.

In this post, we’re unpacking the top 5 mistakes that could be killing your sale (even before a buyer steps foot inside). The good news? Every single one is easy to fix once you know what to look for.

Mistake 1: Overpricing the Property for sale

Homeowners and property sellers may be emotionally attached to the property, but buyers are focused on value, not sentiment.

Overpricing a property will:

• Push it out of search results

• Make it look less competitive

• Lead to longer time on market (which raises red flags)

How to fix it:

• Compare recent sales in your area

• Get a valuation from a trusted agent and/or compare notes with other agents

• Price strategically, not emotionally

  
  

💡 Pro Tip: Pricing just below a major threshold (like €299,000 instead of €305,000) helps you appear in more filtered searches on platforms like Yitaku.

Mistake 2: Weak Visuals (or No Staging)

If your listing photos look dull or cluttered, buyers will scroll right past, no matter how great the property is.

How to fix it:

• Use high-quality, well-lit photos

• Stage each room to highlight its best features

• Add lifestyle touches (plants, pillows, lighting)

  
  

Check out this blog post for a full guide on Instagrammable staging.

Mistake 3: A Boring or Generic Listing Description

“Spacious apartment in a great location” won’t get anyone excited.

How to fix it:

Write your listing like a story. Highlight:

• What it feels like to live there

• Who it’s perfect for (e.g., young families, remote workers)

• Standout features (walk-in wardrobes, sea views, high ceilings)

Use language that evokes emotion, not just facts.

Mistake 4: Poor Communication or Slow Response Times

Buyers are impatient. If they message you and don’t get a quick reply, they’ll move on to the next listing.

How to fix it:

• Respond within minutes, not hours

• Set up automated replies or alerts

• Use platforms like Yitaku, which help manage and prioritise buyer leads

  
  

A fast response can be the difference between a lead and a lost opportunity.

Mistake 5: Not Qualifying Potential Buyers

Not every lead is a serious lead. Wasting time on the wrong people can drain your energy, and delay your sale.

Fix it:

• Ask questions early: At what stage are they? When are they looking to move?

• Use buyer filtering tools where possible

• Work with platforms that pre-qualify matches (like Yitaku’s Smart Alerts)

  
  

More qualified buyers = better offers and fewer headaches.

 Your “Fix It” Checklist

Want a quick win? Here’s your to-do list to sell smarter:

✔ Price it right

✔ Invest in good visuals

✔ Write a compelling, emotional description

✔ Respond quickly and professionally

✔ Focus on qualified leads

You’ve put a lot of effort into the properties you list — make sure your selling strategy reflects that.